Why Suzuki is out of the car market in the USA, and why Mitsubishi is next.

Mind Over Motor

Mitsubishi Lancer Evolution X - Front Angle, 2008, 800x600, 2 of 164

The recession had a serious effect on the American automobile market.  We all know what happened to the Big Three.  However, there are a few small Japanese companies that are definitely worth mentioning because they seem to hang on either by a thread, or by a sizable rope, in the US domestic market.  Subaru, Mazda, Suzuki, and Mitsubishi are the four non-major Japanese players in the US market.  Well, they were.  One of these four announced late on November 5, 2012 that they were pulling their automotive arm from the US market.  So, allow me to say…and then there were three.  But soon, I think there will be two.

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