Shaping Ideas


Influencers are leaders of opinion that can give social proof to your organization, product or even personal brand.

In order to achieve this, we need to understand:

  1. Influencer’s characteristics.
  2. How to engage them.

Let’s analyze one of the top five social media influencers in the world on, Scott Stratten.

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1. Why is he influential?

  • He focuses on an area, in this case social media. He creates shareable and worthy content about it. Shareable because he uses short sentences and simple language. Worthy because he shares information that we will actually use or apply.
  • He speaks up. An influencer not just shares information, he also gives his opinion. Scott gives something more to social media. He contributes to the topic by sharing critical thinking about it.
  • He creates and engages conversation. He is a good listener. Scott knows his audience and builds trust. Has the sensitivity to know…

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