Test Driven: Ferrari 360 Modena F1

Mind Over Motor

Ferrari 360 Modena

I remember when I was first coming down with my major case of the car bug, the Ferrari 360 was the first car I saw that had a paddle shift transmission. While the F1 gearbox was offered in the F355, the 360 was the first model where enough of the kinks had been ironed out to make it a viable alternative to the traditional manual. Technology has come quite a long way since then, and the 360 is no longer on the tip of the technological spear. But once a Ferrari, always a Ferrari, and it still has quite a lot of appeal for buyers on the secondhand market. With this context in mind, I went into my drive in this 360 Modena ready to judge how it stands in our current day and age.

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Spotted! Ferrari F430 Scuderia, Newtown, PA

Mind Over Motor

Ferrari F430 Scuderia

The weather was gorgeous the other day, so I decided to go cruise around for a bit. I went through Newtown because there is usually an exotic or two to be found there on such days. Sure enough, I find this amazing Ferrari F430 Scuderia parked in front of one of the most expensive restaurants in town. Enjoy the pics.

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Bleak Hyundai commercial (and others like it) advertises death of hope and little else…

Gods of Advertising

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God forgive me…for this commercial.

What’s more unsettling? That a car commercial for Hyundai makes a commercial extolling clean emissions by depicting a botched suicide or that it is only the latest car company to be attached to such grim fare? By now you’ve seen the spot. Likely only once. For who would want to watch it again?

More than advertising technology, it seems this morbid story is telling us something about ourselves. Something sad. Trying for adult wit -I suppose- what I take away from watching these films is no less than the death of hope. The undertow of despair is unavoidable. Regret permeates. In particular, in the Hyundai commercial, where a man, having survived an attempted suicide, forlornly walks back into his tidy suburban home, shoulders slumped, wearily accepting another day of existence. Maybe he is in a loveless marriage. Perhaps he has lost his job. Was he…

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Why Suzuki is out of the car market in the USA, and why Mitsubishi is next.

Mind Over Motor

Mitsubishi Lancer Evolution X - Front Angle, 2008, 800x600, 2 of 164

The recession had a serious effect on the American automobile market.  We all know what happened to the Big Three.  However, there are a few small Japanese companies that are definitely worth mentioning because they seem to hang on either by a thread, or by a sizable rope, in the US domestic market.  Subaru, Mazda, Suzuki, and Mitsubishi are the four non-major Japanese players in the US market.  Well, they were.  One of these four announced late on November 5, 2012 that they were pulling their automotive arm from the US market.  So, allow me to say…and then there were three.  But soon, I think there will be two.

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3 Venture Capital Rules that Can Be Broken for Hot Startups

David Cummings on Startups

Reading online there’s a number of “rules” about venture capitalists and how they operate. Most of the information is solid, but there are a handful of edge cases that are more nuanced for hot startups. Here are three ideas about how venture capitalists operate that aren’t as black and white as commonly presented:

  • Signing Non-Disclosure Agreements (NDA) – Most of the time, VCs won’t sign a non-disclosure agreement, and rightfully so since they see so many startups on a regular basis. Now, if you’re in super high demand, VCs are clamoring to invest, and you truly have confidential information like outstanding financials, VCs will sign NDAs.
  • Investing in LLCs – Limited partners, the investors in venture capital funds, are often endowments, charities, and other non-profits that don’t want pass-through losses and the headaches of K-1s, and thus require investing in C-Corps. VCs won’t invest directly into LLCs, but if the deal has…

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Aiming for classy, AB’s Black Crown defines modern vulgarity in new print campaign.

Gods of Advertising

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Classy!

Flipping through magazines the other day, I discovered a new print ad for yet another Anheuser Busch beer product, this one called Black Crown -partly because it is made with caramel malt and partly because, I suppose to the brewery, it sounded cool.

When coming across new ads, I tend to read the body copy and this one was no exception. Take note of the following sentence. “Toasted, chosen and handpicked by the loud the savvy and the famous.” Huh? What the hell does that even mean? On a literal level, the first three verbs confuse because they are identical to language used when describing the process of making beer. Here, however, it means something else, perhaps far worse than brew-making clichés. Finish the line. Take a look at those three adjectives: “loud, savvy and famous.” If that’s not a definition for “douchebag” I don’t know what is.

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Ripped…

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